#Yandex (Russia's largest search engine) is using the Android OS, to launch a phone for ~$270

This follows the trend of consumer software leaders to try and move into hardware e.g. #Google and #Facebook

Its also a defensive move, for 2 reasons:

Yandex has an array of apps from food delivery, ride hailing to marketplace and music streaming platforms
And so far its kept #Uber's traction in taxi and food delivery in Russia to a limit
Russia is one of the remaining major undeveloped e-commerce markets

With #Amazon yet to move in to the country ! And Yandex has teamed up with Russian lender #Sberbank to compete against tech titans #Alibaba and #Amazon

https://www.ft.com/content/025d31d6-f860-11e8-af46-2022a0b02a6c